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Tuesday, December 24, 2024

Roku Unveils Brand New Ultra Streaming Device

Roku Ultra: The Next Generation of Streaming in 2024

Roku has officially unveiled its first new streaming device of 2024, the Roku Ultra, and it promises to elevate your home entertainment experience to new heights. With a host of impressive upgrades, this device is set to redefine how we consume content at home. Let’s dive into the features and enhancements that make the Roku Ultra a noteworthy addition to the streaming landscape.

Enhanced Performance

At the heart of the Roku Ultra is a faster processor that delivers a remarkable 30% increase in performance compared to its predecessors. This means smoother navigation and quicker loading times for your favorite movies and shows, ensuring that you spend less time waiting and more time watching. Whether you’re binge-watching a series or diving into a new movie, the Roku Ultra is designed to keep up with your viewing habits.

Redesigned Remote Control

One of the standout features of the Roku Ultra is its redesigned remote control. The new Voice Remote Pro comes equipped with backlit buttons, making it easier to navigate in low-light conditions—perfect for those cozy movie nights. Additionally, the remote now charges via USB-C, a universal standard that enhances convenience and compatibility with other devices.

The remote also introduces a Quick Launch button, allowing users to access personalized shortcuts to their favorite apps or commands instantly. Furthermore, a new Guide button provides immediate access to the Live TV Channel Guide, featuring over 400 free live linear channels.

Cutting-Edge Technology

The Roku Ultra is not just about speed; it also supports 4K resolution with HDR10+ and Dolby Vision, ensuring that your viewing experience is visually stunning. Coupled with Dolby Atmos audio support, the device is perfect for those who have a surround sound system, providing an immersive audio experience that complements the high-quality visuals.

Smart Features with AI Integration

Roku has integrated Artificial Intelligence into the Ultra, which learns your viewing habits to anticipate which apps you’re likely to open next. This means that if you often watch Netflix after dinner, the device will preload the app, allowing for snappier loading times. This intelligent feature enhances the overall user experience, making it feel even faster and more responsive.

Wi-Fi 6 and Connectivity Options

With Wi-Fi 6 support, the Roku Ultra promises improved wireless performance, provided you have a compatible router. For those who prefer a wired connection, the device retains an Ethernet port, ensuring flexibility in how you connect to the internet. This dual connectivity option caters to a wide range of user preferences, making it easier to achieve optimal streaming performance.

RokuOS 14: A New Era of User Experience

The Roku Ultra ships with RokuOS 14, which introduces several new features aimed at enhancing user experience. Notably, there’s a dedicated Kids & Family destination within The Roku Channel, making it easier for families to find suitable content. The new thumbs up and thumbs down icons allow users to provide feedback on what they watch, improving the algorithm that suggests new shows across all subscriptions.

Design and Aesthetics

Unlike the lightweight HDMI dongles that Roku is known for, the Ultra is a rounded square streaming box that can be placed on a media unit or tucked away in a cupboard. It comes in a sleek black finish, with a subtle purple fabric tag bearing the Roku logo. This design choice aligns with a trend among competitors, as brands like Google and Amazon have also shifted towards bulkier set-top boxes to accommodate enhanced performance.

Pricing and Availability

The Roku Ultra is priced at $99 (approximately £75) in the United States and Canada. However, Roku has yet to confirm UK availability or pricing, which means British viewers may need to wait a bit longer for this exciting new device. Historically, new Roku models have launched in the UK a few months after their North American debut, so keep an eye out for updates.

Conclusion

The Roku Ultra is poised to be a game-changer in the streaming device market, combining speed, advanced technology, and user-friendly features into one powerful package. With its impressive performance enhancements, redesigned remote, and cutting-edge support for 4K and Dolby technologies, it’s clear that Roku has listened to customer feedback and is committed to delivering an unparalleled streaming experience. Whether you’re a long-time Roku user or considering making the switch, the Ultra is undoubtedly worth your attention as we step into 2024.

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