The Data Revolution in Football: Insights from Marc Skinner and Manchester United’s Tactical Approach

In recent years, the world of football has witnessed a seismic shift in how teams utilize data. From recruitment strategies to player performance analysis, and even injury prevention, data has become an indispensable tool for clubs aiming to gain a competitive edge. The data revolution is not just a trend; it’s a fundamental change in the sport that is here to stay. However, as Marc Skinner, the head coach of Manchester United’s Women’s Super League (WSL) team, emphasizes, numbers alone do not tell the whole story.

The Empirical Approach of Marc Skinner

Skinner has overseen a remarkable start to the 2023-24 WSL season, with Manchester United winning their first two matches and keeping two clean sheets. Yet, despite the impressive statistics, Skinner adopts a more empirical view of the game. "Numbers are good for review, but I like to analyze the rhythm of a game," he states. This perspective highlights the importance of context in understanding the data.

For Skinner, the essence of football lies in human behavior and the dynamics of the game, which cannot be fully captured by statistics alone. "Anyone can read a stat, but there is so much context," he explains. This philosophy leads him to prioritize a holistic approach that combines data analysis with a nuanced understanding of the game’s flow and the players’ interactions on the pitch.

Laying Traps: High Turnovers as a Tactical Weapon

One of Manchester United’s standout tactical strategies this season has been their ability to capitalize on high turnovers. With a league-high nine goals scored from such situations since the start of last season, Skinner emphasizes the importance of detail in executing this tactic. While the team averages 14.6 high turnovers per game, it is the goal-ending high turnovers where they truly excel.

"My style is not to let anybody take advantage, on or off the field," Skinner asserts. This aggressive approach involves identifying opponents’ weaknesses and exploiting them. By winning the ball high up the pitch, United reduces the distance to goal, making it easier to score. Skinner’s evolution as a coach is evident in his shift from a possession-based philosophy to one that embraces a more dynamic and aggressive style of play.

The Pack Mentality: Pressing with Purpose

Manchester United’s pressing game is another critical aspect of their tactical identity. The team ranks among the best in the league for passes allowed per defensive action (PPDA), a metric that reflects the intensity and effectiveness of their pressing. Skinner emphasizes the need for precision in this approach, stating, "When we press, we call it a ‘hunt’… you have to win it and be able to see options."

This season, United has committed to a high-press strategy, often deploying five players to pressure the opposition. However, Skinner is keenly aware of the balance between risk and reward. "It’s built in our DNA to attack, including when you don’t have the ball," he explains. This philosophy requires a collective effort, with players working in packs to suffocate the opposition and regain possession.

The Importance of Unpredictability

Skinner’s tactical approach also hinges on unpredictability. By blending aggression with patience, Manchester United can adapt their style of play based on the situation. The team has scored six goals from sequences of ten or more passes, showcasing their ability to transition between direct and measured build-up play.

"We don’t call it patterns of play; you can’t pattern human beings," Skinner notes. Instead, he focuses on training players to make intelligent decisions in real-time. This flexibility keeps opponents guessing and makes it difficult for them to anticipate United’s next move.

Key Players: Ella Toone and Grace Clinton

Two players who embody Skinner’s tactical vision are Ella Toone and Grace Clinton. Toone, who received the most through balls in the league last season, is a pivotal figure in United’s attacking setup. Skinner aims to increase her involvement, stating, "I’d like that number to be 1,400 passes." He recognizes her potential to unlock defenses and emphasizes the need to get her the ball in advantageous positions.

Clinton, who excelled during her loan spell at Tottenham, has also made a significant impact since returning to United. Skinner highlights her growth, particularly in her defensive responsibilities. "My first principle is everyone on the pitch has to defend," he explains. With two goals already this season, Clinton is poised to become a key player for United moving forward.

Conclusion: The Future of Manchester United Under Skinner

As Manchester United prepares to face Tottenham in the WSL, the blend of data-driven insights and Skinner’s empirical approach sets the stage for a promising season. The team’s tactical weapons, including high turnovers, pressing intensity, and player unpredictability, are all crucial elements in their quest for success.

With a focus on both numbers and the human element of the game, Skinner is crafting a winning formula that could see Manchester United rise to new heights in women’s football. As the data revolution continues to shape the sport, it is clear that understanding the context behind the numbers will be vital for teams aiming to thrive in this competitive landscape.

Watch Manchester United vs. Tottenham in the Women’s Super League on Sunday, live on Sky Sports from 11:30 am, with kick-off at 12:30 pm.