Bauer’s Strategic Shift: Greatest Hits Radio Goes Networked
In a significant move that reflects the evolving landscape of radio broadcasting, Bauer Media has announced the discontinuation of regional programming on its Greatest Hits Radio service. This decision comes in the wake of new legislation that grants radio stations increased flexibility in programming and content. As part of this transition, well-known broadcaster Kate Thornton is set to take the helm of the new networked afternoon show across Great Britain.
The End of Regional Programming
Effective November 4th, Bauer will eliminate local mid-morning shows on Hits Radio Bristol and Hits Radio South Coast, transitioning to a fully networked format. Tom Green’s show will lead this change, marking a shift towards a more centralized broadcasting model. This decision affects a number of beloved presenters, including Heidi Secker, John Marshall, Mark Collins, Andy Goulding, Martin Starke, Scott Temple, Holly Day, Steve Priestley, Tony Wright, Stuart Webster, Jason Webster, and Jono Holmes.
Heidi Secker and Jason Webster will air their final shows on October 25th, while other presenters will conclude their broadcasts by October 31st. Notably, Jono Holmes from Hits Radio Dorset will sign off on November 1st. In the interim, Andy Goulding will take over the afternoon slot on Greatest Hits Radio from November 1st until Kate Thornton officially begins her new role.
The New Afternoon Show with Kate Thornton
Kate Thornton, a familiar voice to many listeners, expressed her excitement about the new opportunity. “What an honour to be trusted with the reins of the afternoon show on Greatest Hits Radio! I’ve loved being a part of the weekend family here for over two years now, so it’s a real privilege to be coming to weekdays and spending three hours a day with our ever-growing army of fabulous listeners,” she stated. Thornton aims to bring engaging conversations, humor, and a fantastic selection of music from the 70s, 80s, and 90s to her new audience.
Andy Ashton, Network Content Director for Greatest Hits Radio, echoed this sentiment, highlighting Thornton’s talent and popularity among listeners. He emphasized the station’s commitment to delivering compelling storytelling and energy during weekday afternoons, alongside the biggest hits from past decades.
A Broader Strategy: Exiting Local Studios
In conjunction with these programming changes, Bauer Media will also be vacating its studios in Bristol and Norwich. This move aligns with the new Media Bill that recently came into effect, allowing radio stations to produce content from various locations and diversify their music offerings. The flexibility provided by this legislation is expected to enhance the overall listening experience while optimizing operational efficiencies.
Acknowledging Departing Presenters
As Bauer transitions to a networked format, the company has expressed gratitude to the presenters who have contributed to the success of Greatest Hits Radio and Hits Radio. Gary Stein, Director of Audio, took a moment to thank the talented broadcasters for their dedication and hard work, wishing them well in their future endeavors. The changes, while significant, are part of a broader strategy to adapt to the changing media landscape.
Commitment to Local Content
Despite the shift towards a networked format, Bauer has assured listeners that local news, travel updates, and weather reports will remain integral to the programming. The stations will continue to collaborate closely with local clients and businesses, ensuring that community engagement remains a priority. Additionally, Bauer will maintain its commitment to supporting vulnerable and disadvantaged children through initiatives like Cash for Kids.
Conclusion
The changes at Bauer Media’s Greatest Hits Radio signify a pivotal moment in the radio industry, reflecting broader trends towards networked programming and centralized content creation. As Kate Thornton prepares to take on her new role, listeners can expect an engaging mix of music and conversation that honors the station’s legacy while embracing the future. With these strategic moves, Bauer aims to redefine the listening experience for audiences across Great Britain, ensuring that the greatest hits continue to resonate with listeners for years to come.
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