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Applied Nutrition to Launch Retail Offering with £500 Million IPO | Business News

Ordinary Investors Set to Join £500m Flotation of Applied Nutrition: A Game-Changer for the London IPO Scene

In a significant development for the London Stock Exchange, ordinary investors will soon have the opportunity to participate in the flotation of Applied Nutrition, a rapidly expanding sports supplements manufacturer. This £500 million initial public offering (IPO) is set to be unveiled this week, marking one of the most anticipated floats of 2024.

A Landmark Announcement

Sky News has reported that Liverpool-based Applied Nutrition is expected to announce its intention to float on Monday morning. This announcement will pave the way for a retail offering that allows private investors to acquire millions of pounds worth of stock at the IPO price. This move is particularly noteworthy as it opens the door for everyday investors to participate in a market that has traditionally been dominated by institutional players.

Timing is Everything

The timing of this IPO is strategic. By issuing its EITF (Eligibility for Initial Public Offering) document, Applied Nutrition aims to begin trading before the upcoming Budget in late October. Analysts predict that Chancellor Rachel Reeves will significantly increase capital gains tax, making it advantageous for existing shareholders, including founder and CEO Thomas Ryder, to offload parts of their holdings before the tax hike takes effect.

Recent reports from The Sunday Times suggest that the decision to expedite the float was influenced by the desire of existing shareholders to minimize their tax liabilities. This foresight could potentially lead to a more favorable reception of the IPO in the market.

High-Profile Backing

Applied Nutrition has garnered attention not only for its innovative products but also for its impressive roster of pre-IPO investors. Notably, Peter Cowgill, the former boss of JD Sports Fashion, has invested in the company and previously served on its board as a non-executive director. His involvement lends credibility to the brand and underscores its potential for growth.

Additionally, the appointment of Andy Bell, founder of the London-listed investment platform AJ Bell, as chairman further strengthens the company’s credentials as it prepares for its IPO. With experienced leadership at the helm, Applied Nutrition is positioning itself as a serious contender in the competitive sports nutrition market.

A Growing Market Presence

Founded by Thomas Ryder, Applied Nutrition specializes in formulating and manufacturing premium nutrition supplements tailored for professional athletes and fitness enthusiasts alike. The company has established itself as the official nutrition partner for several prominent English football clubs, including Premier League side Fulham and Scottish Premiership team Glasgow Rangers.

Moreover, Applied Nutrition’s products are available in over 60 countries, showcasing its global reach. The company has also formed partnerships with professional athletes across various sports, including boxing, mixed martial arts (MMA), basketball, cycling, and rugby league. This diverse portfolio not only enhances brand visibility but also solidifies its reputation as a trusted provider of sports nutrition.

Popular Product Lines

Among Applied Nutrition’s flagship brands is ABE (All Black Everything), a pre-workout range that has gained traction and is now stocked by Walmart, the world’s largest physical retailer. Another notable product is BodyFuel, a hydration drink designed to meet the needs of athletes and fitness enthusiasts. These popular offerings highlight the company’s commitment to quality and innovation in the sports nutrition sector.

Implications for the London Stock Exchange

A successful IPO for Applied Nutrition would be a significant boost for the London Stock Exchange, which has been striving to attract fast-growing companies to list their shares in the UK. The recent trend of companies shifting their listings to the US, exemplified by Paddy Power-owner Flutter Entertainment, has raised concerns about the City’s competitiveness. Last year, the number of companies going public in London halved, with proceeds from IPOs dropping by 40% year-on-year.

The flotation of Applied Nutrition could signal a turning point, demonstrating that the London market remains a viable option for ambitious companies seeking to raise capital and expand their operations.

Conclusion

As Applied Nutrition prepares to unveil its IPO plans, the excitement among ordinary investors is palpable. This opportunity not only allows retail investors to participate in a promising company but also represents a potential revitalization of the London IPO landscape. With strong backing, a diverse product portfolio, and strategic timing, Applied Nutrition is poised to make waves in the financial markets. As the announcement approaches, all eyes will be on this fast-growing sports supplements maker and its journey toward becoming a publicly traded entity.

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