Adrian Portelli: The “Lambo Guy” Making Waves in the Automotive World
In the vibrant city of Melbourne, Adrian Portelli has emerged as a prominent figure in the automotive and entrepreneurial landscape. Known affectionately as the “Lambo guy,” Portelli has made headlines not only for his impressive collection of luxury cars but also for his significant investments in the automotive sector. Recently, he has taken a major step by acquiring a stake in Out There Group, an influential player in the motorsport and automotive festival scene in Australia.
From Mobile Apps to Automotive Enthusiasm
Portelli’s journey to billionaire status began with his success in developing mobile applications. His entrepreneurial spirit led him to establish LMCT+ in 2018, a membership-based platform that connects car enthusiasts with exclusive deals from over 600 partners. With approximately 500,000 members across Australia, LMCT+ has become a cornerstone of the car community, offering a unique blend of benefits and experiences for its members.
His rise to fame was further accelerated in 2022 and 2023 when he participated in the auction of homes featured in the popular television series "The Block." This exposure not only showcased his wealth but also solidified his reputation as a passionate car enthusiast, earning him the nickname “the Lambo guy” due to his love for high-performance vehicles.
A Significant Investment in Out There Group
After months of negotiations, Portelli has officially invested in Out There Group, a company that manages a variety of motorsport events, including the renowned Summernats, RockyNats, MotorEx, Red CentreNATS, Dust Hustle, and the National Drag Racing Championship (NDRC). The financial details of the investment remain undisclosed, but Andy Lopez, co-owner of Out There Group, has described Portelli’s stake as “significant,” indicating a strong partnership moving forward.
Out There Group has been instrumental in shaping Australia’s motorsport culture, recently expanding its influence by acquiring the popular motoring magazine and digital content platform, Street Machine. Lopez expressed pride in the company’s achievements over the past 15 years, highlighting the flourishing nature of their flagship brands and the exciting potential that Portelli’s involvement brings.
A Shared Passion and Vision
The collaboration between Portelli and Out There Group is rooted in a shared passion for the automotive community. Lopez emphasized the importance of this partnership, stating, “With Adrian, we have new creativity and energy from a true entrepreneur.” He believes that Portelli’s business acumen and genuine love for cars will elevate the company to new heights.
Portelli himself echoed these sentiments, describing his investment as an “exciting chapter” in his life. He expressed his commitment to supporting the existing initiatives of Out There Group while also looking forward to creating new festival experiences and concepts. “I want to help grow the current business and to future proof our scene,” he stated, showcasing his dedication to the automotive community.
Strengthening the Live Music and Festival Scene
One of the key aspects of Portelli’s investment is the potential to enhance the live music and festival experience within the automotive sector. Out There Group has a rich history in staging events of all sizes, and Portelli is keen to leverage this expertise. He noted the challenges faced by the live music industry in Australia, which has seen the decline of major events like Splendour in the Grass and Bluesfest Byron Bay. “I’ve seen music festivals owned by international companies close down when it gets hard – that is never happening with us,” he asserted, emphasizing his commitment to resilience and innovation.
Future Growth and International Expansion
Looking ahead, Portelli and Lopez are actively exploring growth opportunities for Out There Group, including international expansion. Plans are already in motion to take Summernats to the United States, as well as to elevate Street Machine into a leading international digital content and print magazine. Additionally, they aim to take drag racing in Australia to new heights, further solidifying the country’s reputation in the motorsport arena.
Conclusion
Adrian Portelli’s investment in Out There Group marks a significant milestone in his journey as a car enthusiast and entrepreneur. With his passion for the automotive community and a shared vision with Lopez, the future looks bright for both Portelli and Out There Group. As they work together to innovate and expand, the Australian motorsport scene is set to experience exciting developments that will resonate with car lovers and festival-goers alike.