UK Holidaymakers Discover New Gems in Popular Destinations
In a notable shift in travel trends, UK holidaymakers are increasingly seeking out lesser-known areas within popular destinations, according to a recent report from EasyJet Holidays. This trend is driven by significant investments in tourism infrastructure and accommodations, making these regions more appealing to travelers looking for unique experiences.
Emerging Destinations on the Rise
EasyJet Holidays has observed a marked increase in bookings for regions in Greece, Egypt, and Morocco that have not traditionally attracted large numbers of overseas visitors. Chief Executive Garry Wilson highlighted that improvements in hotels and local infrastructure are pivotal in drawing tourists to these emerging hotspots.
“There’s a lot of investment happening in Greece,” Wilson noted, pointing out that smaller, lesser-known areas are gaining traction. The Peloponnese, for instance, is becoming increasingly popular among travelers. Additionally, the introduction of Skiathos as a new destination this year has also seen a surge in interest, indicating a shift towards exploring more diverse locales.
Luxor: A New Winter Favorite
In a strategic move to expand its offerings, EasyJet Holidays is set to launch services to Luxor, Egypt, starting in November. This initiative includes Nile cruises and hotel stays, which have already proven to be immensely popular among customers. The allure of Luxor, with its rich history and stunning landscapes, is expected to attract a significant number of holidaymakers looking for a blend of culture and relaxation.
Morocco’s Growing Appeal
Morocco is also witnessing a renaissance in tourism, particularly in Agadir, where substantial investments have been made to enhance the visitor experience. Wilson noted that these developments are contributing to an increase in popularity, as travelers are eager to explore new areas that offer modern amenities alongside traditional charm.
The Shift from Established to Emerging Resorts
Wilson reflected on the changing landscape of holiday preferences, stating that while Montenegro was once the talk of the town as a burgeoning holiday destination, it now competes with new resorts within established locations. “New resorts within established holiday destinations get customers quite excited,” he explained, emphasizing the allure of novelty combined with familiarity.
EasyJet Holidays: A Growing Player in the Market
Since its launch in 2019, EasyJet Holidays has quickly established itself as the fifth-largest package holiday company in the UK. The company has reported impressive financial growth, with pre-tax profits soaring to £73 million for the period between April and June, up from £49 million the previous year. This upward trajectory is expected to continue, with forecasts suggesting annual pre-tax profits could exceed £180 million, a significant increase from £122 million in the previous year.
Commitment to Sustainable Growth
As EasyJet Holidays continues to expand, Wilson emphasized the company’s commitment to sustainable and profitable growth. “What we’re really focused on is sustainable, profitable growth, by being able to offer really good value to customers,” he stated. This approach not only benefits the company but also enhances the overall travel experience for holidaymakers seeking value without compromising on quality.
Conclusion
The trend of UK holidaymakers exploring new areas within popular destinations marks an exciting evolution in travel preferences. With ongoing investments in tourism infrastructure and a growing appetite for unique experiences, regions like the Peloponnese, Luxor, and Agadir are poised to become the next big draws for travelers. As EasyJet Holidays continues to innovate and expand its offerings, the future looks bright for both the company and the holidaymakers eager to discover the hidden gems of the world.